SALES MANAGEMENT INSTITUTE AUTHORIZED BUSINESS PARTNER (SMI-ABP)® – Sample Agreement

 

THIS AGREEMENT

This SMI-ABP® Agreement (“Agreement”) is made and entered into on [Date], by and between:

SALES MANAGEMENT INSTITUTE INC.,
a company incorporated under address, represented by its Authorized Signatory, [Name &. Position], (hereinafter referred to as the “PRINCIPAL”)

AND

[Authorized Business Partner Name], (hereinafter referred to as the “PARTNER”)

WHEREAS

    • The PRINCIPAL is a global certification body offering programs such as SFP®, CLGS®, CSMP®, SMCP® and AST®, along with SalesCRM software, consulting, training, and related services.
    • The PARTNER seeks to obtain rights to use the PRINCIPAL’s content, systems, and proprietary marks to deliver sales certifications and solutions.

1. Grant of Partnership

The PRINCIPAL grants the PARTNER a non-transferable license to:

    • Use proprietary systems and marks
    • Market, sell, and deliver approved services
    • Access certification programs, software, and consulting solutions

The partnership cycle is annual, commencing upon successful payment.

2. Territory

    • Rights are restricted to the assigned territory
    • Opportunities outside the territory must be registered with the PRINCIPAL
    • Online delivery may be conducted globally

3. Partnership Package Fee and Transfer Pricing

Standard Pricing (Illustrative) – Total Value $15,000/-

Item Description Price
a SMI-ABP® Program $6,000 – $15,000
b SFP® + Exam $399
c CLGS® + Exam $530
d CSMP® + Exam $649
e SMCP® + Exam $1,149
f Membership $89
g AST® Exam $1,499
h Sales CRM (5 Users, 1 Year) $1,788
i LMS Access (1 Year) $699
j Sales Coaches Network $500
k Business Training Programs $1,699

Revenue Sharing

    • Certification vouchers: up to 50% discount
    • Exam simulators: ~40% margin
    • Membership: ~40% margin
    • CRM software: revenue sharing applies

Commercial Terms

    • Standard yearly fee applies. [Contact Sales for Special Pricing]
    • Promotional pricing may be offered
    • PARTNER bears all local operational costs
    • Agreement is renewable annually

4. Payment Terms

    • Payment structure may include installments
    • Annual renewal applies
    • Early renewal discount: 30%
    • Delays beyond 30 days may result in:
        • 10% annual interest
        • Suspension of services
        • No refund

5. Eligibility Criteria

PARTNER must:

    • Be a registered legal entity
    • Have a functional website
    • Have at least one sales domain expert
    • Have minimum 5 years of sales experience

6. Compliance Requirement

PARTNER must:

    • Follow PRINCIPAL’s rules and standards
    • Maintain course quality and infrastructure
    • Align with updates issued by PRINCIPAL

7. Sales Plan

    • Joint Business Plan (JBP) is recommended
    • Quarterly review meetings required with principal

8. Global Implementation Partner

PMaspire Singapore Pte Ltd will support:

    • Partner onboarding
    • Logistics and marketing
    • Training execution

9. Duties of PRINCIPAL

The PRINCIPAL shall:

    • Provide training content and materials
    • Provide CRM software and LMS access
    • Offer technical and operational support
    • Conduct Train the Trainer (ToT) programs
    • Support demos, sales, and customer engagement
    • Provide logistical and consulting support

10. Duties of PARTNER

The PARTNER shall:

    • Develop and execute business plans
    • Promote and sell certifications and services
    • Maintain customer relationships and reporting
    • Use only authorized content and systems
    • Submit quarterly reports
    • Maintain confidentiality
    • Avoid conflicts of interest without disclosure

11. Intellectual Property

    • All materials remain the property of PRINCIPAL
    • Strict prohibition on reproduction or distribution
    • Legal action applies for violations

12. Liability

    • PARTNER bears responsibility for operational losses
    • PRINCIPAL is not liable for financial or delivery losses

13. Certification Issuance

    • Certificates are jointly issued
    • Branding guidelines must be followed

14. Operational Requirement

    • PARTNER must start operations within 1 month

15. Term and Renewal

    • Agreement validity: 3 years
    • License Renewable annually with mutual consent

16. Termination

    • 1 month notice for termination. No refund in case of termination as all services provided upfront.
    • Immediate termination for misuse or breach

17. Exclusivity and Restrictions

    • PARTNER cannot engage competing providers without approval
    • Must not misrepresent certifications
    • No guarantee claims allowed
    • No misleading information permitted

18. Ethical Conduct

PARTNER must:

    • Avoid discrimination or harassment
    • Maintain professional conduct
    • Protect exam confidentiality

19. Communication and Collaboration

    • Regular reporting and coordination required
    • Overlapping sales efforts must be avoided

20. Dispute Resolution

    • First: mutual discussion
    • If unresolved (60 days): arbitration under ICC rules
    • Arbitration venue: Singapore
    • Language: English

21. Governing Rules

    • ICC Arbitration Rules apply

22. Force Majeure

Neither party is liable for delays due to uncontrollable events.

23. General Clause

This Agreement defines the full terms governing the partnership relationship.

24. Execution

Executed by authorized representatives of both parties.

Any queries, please impact at partner@sales-institute.org