Certified Lead Generation Specialist (CLGS)® Train the Trainer Program

The Certified Lead Generation Specialist (CLGS)® course is typically designed to equip professionals with comprehensive knowledge and skills in the field of lead generation.

Length: 08 Hours
Delivery Method: Instructor Led Live Training
Professional Unit: 08 hours

Text Book: Sales Management Guidebook (SMGuidebook)® First Edition

Overview:

Sales Management primarily includes the processes of building an efficient sales team, coordinating sales activities, and putting in place the most effective sales strategies that enable a company to meet and even exceed its sales objectives.

This comprehensive course prepares you to be an effective & successful sales manager, equipping you with knowledge in effective sales management & administration strategies, sales personnel management, and knowledge in designing high quality sales remuneration & training programs. The Certified Sales Management Professional program is uniquely designed to equip you for a sales management role.

 

Course Objectives:

Target Student:

  • Sales development representatives
  • Account executives/managers
  • Sales executives/representatives
  • Entry-mid level sales professionals

Prerequisites:

  • 1–3 years of sales experience preferable for taking this course!

Course-specific Technical Requirements

Hardware:

For this course, students will need complete systems to access your virtual classroom if you are presenting remotely. They will need Microsoft Office applications to access the sample documents and templates. Each computer will need the following general hardware configurations:

  • 1 gigahertz (GHz) 64-bit (x64) processor.
  • 2 gigabytes (GB) of Random Access Memory (RAM).
  • 32 GB available storage space.
  • Monitor capable of a screen resolution of at least 1,024 × 768 pixels, at least a 256-color display, and a video adapter with at least 4 MB of memory.
  • Keyboard and mouse or a compatible pointing device.
  • Internet access (contact your local network administrator).
  • (Instructor computer only) A display system to project the instructor’s computer screen.

Software:

  • Microsoft® Office 365™ license (which provides the Microsoft Office apps)
  • Microsoft® Windows® 10 Professional
  • If necessary, software for viewing the course slides. (Instructor machine only.)

Benefits to you

At the end of this course, you will be able to:

An effective lead generation process increases a target audience’s awareness, credibility, trust, and interest (potential leads). It can, therefore, assist in boosting traffic from high-quality prospects by concentrating on lead creation. High-value consumers also lead to high-quality prospects.

Lead generation aims to draw in and sell to target markets that have expressed interest in the company’s goods or services. The objective is to lead potential customers all the way down the sales funnel through the buyer’s journey (aka a closed deal).

SMCP® Certification Benefits:

  • Globally recognized and most respected Sales Certifications
  • Establish your competency and legitimacy in sales leadership
  • Increase you visibility and become recognized within your organization and peer circle
  • Make use of the best practices in sales and increase the success rate of your sales
  • Become a great sales negotiator
  • Gain knowledge about how to motivate your sales force

Our course package contains:

  • Assistance with your SMI CSMP® application processing
  • A 08-hours instructor led course in Sales Education CSMP® certification exam requirement)
  • 08 hours of intensive classroom/online training
  • Student Recall Sheet (knowledge of necessary formulas and process information)
  • Course completion certificate

For more information, to register a course, or get a custom quote, please contact at partner@sales-institute.org

Lessons Day 1:

  • WHAT IS SALES & SALES MANAGEMENT?
  • OBJECTIVES OF SALES MANAGEMENT
  • FUNCTIONS OF SALES MANAGEMENT
  • SALES PROCESS
  • SMAK®FRAMEWORK
    • Layer 1: Foundation Layer – Market & Strategy & S2P® (Key Highlights)
    • Layer 2: Execution Layer – Lead Management (Key Highlights)
    • Layer 3: Supporting Layer (Key Highlights)
    • Layer 4: Measurement Layer – Matrics, Analytics and Reporting  (Key Highlights)
    • Layer 5: SMO & Governance, Sales Leadership (Key Highlights)
  • WHAT ARE LEADS?
  • TYPES OF LEADS
  • LEADS vs. PROSPECTS vs. OPPORTUNITIES
  • IDEAL CUSTOMER PROFILE
  • FBAR CONTINUUM
  • THE MIND GAME
  • LEAD GENERATION FRAMEWORK
    • LEAD GENERATION OBJECTIVES & KPI
    • LEAD CHANNELS & WAYS OF GENERATING LEADS
    • DETERMINE FIT – QUALIFY & SCORE
    • LEAD NURTURING
    • LEAD DISTRIBUTION
    • OPPORTUNITY
    • HANDLING OBJECTIONS
    • CUSTOMER ONBOARDING
  • THE LEAD GENERATION TECHNOLOGY STACK

Course Scheduling Options:

Saturday (9.00 am – 7.00 pm)
Sunday (9.00 am – 7.00 pm)
*For corporate training & group participants, the course scheduled will be planned based on need basis.